Engagement bait has been around for ages, but no app takes it to such absurd extremes as Threads. There’s no more toxic cocktail than the mean-spiritedness of Twitter mixed with Facebook’s outrage-based algorithm. In fact, I’ve grown to assume that every boneheaded and rude take I come across there is just someone desperately trying to game the platform for engagement. It’s Provocation Central.

As to why I post there? Well, it used to be different at first. It was a pretty chill place, actually! And I enjoy being able to provide actual engaging content. But I know better than to even take a look at the “For you” feed.

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