So if I enter and win I might fall in love or get stabbed.

This is based on a real, kinda non-committal promotion by Kellogg’s which only promised a Real Madrid Club “experience”. Could be sharing the field with the players, or a Skype call, or posing with cardboard cutouts. It didn’t give much information. After all, disappointment is also an experience.

In case you’re curious, the prizes are deep into the terms and conditions of the website: 5 trips to see a game and 255 official jerseys. Likely the prizes varied among the many regions this promotion ran, so “an experience” was it, then.